Yalla Group Ltd through its subsidiaries operates a voice-centric social networking and entertainment platform mainly in the Middle East and North Africa region. The platform allows individual users free access to the basic functions of the platform. It also provides enhanced experiences for individual users through sales of virtual items and the provision of upgrade services on the platform. The company's mobile application, Yalla, brings traditional majlis online and features voice chat rooms where people can spend their leisure time chatting casually. Yalla Ludo resembles a family living room where family members and friends play board games that are popular in MENA, such as Ludo and Domino. Geographically, the majority is from Mainland PRC.